Join Ford's #ShowSomeMuscle Social Challenge

                                                                           

It's Women's History Month so wanted to share something unique! Ford has launched a social media challenge. It’s called #ShowSomeMuscle, and it’s meant to showcase the strength and muscle that today’s women embody, from moms and nurses to professional athletes and even the vice president! 

 

Inspired by the all-new, all-electric Ford Mustang Mach-E – which challenges preconceived notions of what a muscle car can be – we hope women will use the #ShowSomeMuscle hashtag to share a story that celebrates their resilience, power, empathy, innovation, creativity, and compassion. I know it’s been a tough year, so I thought of being a part of it! Working from home, juggling kiddo in a remote school, planning covid-safe date nights, it's been quite a roller coaster. Add to it, being the caregiver of my husband who is in remission from Cancer to taking care of my furry baby, who is battling cancer. I have been flexing my muscles and pushing forward, despite the odds! So when I heard of this challenge, it felt great that it was celebrating women like me, who were pushing it forward, and breaking glass ceilings everywhere. 

 

Now more than ever, women are flexing their muscles as we work to navigate through challenging times. From essential workers to teachers, nurses, rising political leaders, and poets, women are demonstrating the kind of strength it takes to keep pushing forward–both in the workplace and at home. Ford is paying tribute to all of the formidable women leading the way with the launch of the Mustang Mach-E #ShowSomeMusclesocialmediachallenge. #ShowSomeMuscleencourages everyday heroes to share their personal stories of perseverance, ingenuity, compassion, creativity, and more. 

American ballet dancer Misty Copeland, professional basketball player Gabby Williams and Ayana Lage, an advocate for social justice helped kick off the challenge earlier this week. These talented, accomplished women are sharing their personal stories of unique strength and triumph, and nominating the inspirational women in their own lives to also #ShowSomeMuscle.

 “After 20 years of performing, the loss of live shows and the purpose that gave me has taken its toll,” said Copeland. “But I have been inspired by and have witnessed real courage and resilience, and seen strength in vulnerability as we remain hopeful of an end to the pandemic. That’s why I’m honored to be among the first voices to share my story in the Mustang Mach-E #ShowSomeMuscle challenge and to celebrate the women who continue to inspire me.”

 Through #ShowSomeMuscle, Ford is providing a platform – and an iconic symbol – to spotlight all of the inspirational women who are redefining what real muscle looks like.

 “With Mustang Mach-E, Ford is redefining the conventional idea of a muscle car,” said Emma Bergg, Ford global electric vehicle communications manager. “Through this challenge, we’re highlighting that muscle is not only physical form and brute strength – it encompasses innovation, empathy, creativity, compassion, and resilience.”

 To illustrate the spirit of the challenge, Ford has been working with Detroit-bred fine artist and muralist Sydney James to create custom artwork for a limited-edition #ShowSomeMuscle T-shirt.

 “My body of work is about strong women,” said James. “My inspiration for the Madonna of Muscle art featured on this shirt is a leader, entrepreneur, and hustler in the Detroit community – one whose image exudes so much more than physical strength.”